Who We Are Shapes What We Do

Our history is part of our ecosystem. How we came to work together is a great story, but more importantly it gives you a peak into our willingness to seek a diversity of ideas, new approaches and most importantly creative exchanges across disciplines. We bring this same enthusiasm to each and every inquiry we have.

Denise G. EastonCo-Founder & Managing Partner
Denise s a versatile management consultant, entrepreneur, author, and ecosystem developer, who thrives at the nexus of organizational operations, strategy, and innovation, harnessing the multifaceted nature of complexity. As the managing partner and co-founder of Awareful Systems Group, she is at the helm of cultivating an invigorating ecosystem that brings together consultants, creators, and researchers, all of whom appreciate the potency of complexity-driven models and applications in human ecosystems.

Besides her groundbreaking work with Awareful Systems Group, Denise holds the position of President at Plexus Institute and is the visionary behind Adapt Knowledge, an enterprise offering cutting-edge digital knowledge solutions for professional development programs and products.

A prolific writer and a passionate researcher, Denise is deeply immersed in the development of research-based models and frameworks aimed at the astute design, development, and change management of ecosystems. She is the co-author of the insightful book “Complexity Works! Influencing Pattern-Based Change in Teams & Organizations” and is presently working on a Field Guide for Ecosystem Development. Through her writings and endeavors, Denise is shaping the landscape of complexity science and ecosystem development, making her a luminary in these fields.

Barb SiegelCo-Creator & Partner
Barb Siegel is a multifaceted professional, embodying the roles of artist, facilitator and researcher of human capacity and experience in complex adaptive ecosystems. Barb possesses the unique ability to crystallize ideas immersive experiences that engage people on multiple levels and various perspectives – inside, outside, and evolving through time.

As a co-creator at Awareful Systems Group, Barb brings her rich tapestry of skills to the table. She assists both individuals and organizations in weaving Complexity Thinking and Confluent Communication into the fabric of their operations. Her innate capacity to “listen to the human signals in a system” or “engage with what is not fully formed in the system” is strikingly evident in the tailored solutions and guidance she offers to her clients.

Through her diverse practice, she remains anchored by a profound, guiding question: “What do I learn from this medium, how do I know I have learned what I can from this medium (right now), and what happens with what I have learned when I change mediums?” This inquiry helps shape her dynamic approach to ecosystem development that creates spaces where innovation and human experience intersect.

Lawrence (Larry) SolowASG Contributor
Lawrence (Larry) Solow blends his change management, agile, project management, and continuous improvement certifications, skills, and experience to help teams and organizations shift their patterns of thought and behavior. Larry has functioned in internal change leadership roles for a variety of Fortune 500 organizations, including Cigna, Harley-Davidson and AlliedSignal. He has also served as an external consultant for a wide variety of profit and not-for-profit organizations. Mr. Solow earned a Masters Degree in Organizational Communication from Temple University. He has co-authored two books: “Complexity Works: Creating Pattern-Based Change in Teams and Organizations” with Denise Easton and “What Works for GE May Not Work for You: Using Human Systems Dynamics to Build a Culture of Process Improvement” with Brenda Fake.
Alistair M. BrettCo-Founding Partner (In Memoria - 1943 - 2022)
Alistair M. Brett has over 30 years of international consulting experience specializing in science and technology commercialization with universities and research centers. Alistair focuses on how understanding innovation ecosystems as complex adaptive systems expands the range of information and data available to clients when analyzing, designing, and informing innovation practices in any ecosystem. Alistair continues to serve as a senior consultant to The World Bank.

Alistair’s work and research led to his role as the co-founder of the Center for Technology Commercialization and the Center’s graduate technology management degree programs at the Academy of National Economy in Moscow, Russia. Additionally, he spent over 20 years in higher education administration. He holds a B.Sc. in Physics from the University of London, and a Ph.D. in Theoretical Physics, from the University of St. Andrews (Scotland), and Drexel University (USA).